MOCU (pronounced Mo • coo) is derived from the Aztec Nahuatl word, Mocuepa, meaning “to change” or “to transform”.
Our founder and CEO, Toby Reed, was moved to change or transform his unhealthy lifestyle when he tragically lost his mother, father, and brother over the course of 3 years. (The 3 dark holes in our MOCU logo honor them.) The most surprising of those losses was his brother, Joe, who passed away at the age of 31 due to his obesity. Joe was extremely addicted to soda and fast food.
Searching for answers to correct his own lifestyle, Toby found ingredients that helped him begin healing and become healthy. Chia, an ancient Aztec food that fueled their warriors, was the first ingredient that help aid in Toby's transformation. Chia seeds helped him to lose 100 pounds due to their naturally filling and nutritious benefits. This led to the creation of our chia drink mixes that were made to be healthy, tasty, affordable, easy options versus soda and other snacks.
Over time, Toby and his wife, Leah, found that eating a plant based diet helped them to heal other ailments and stay healthier. They sought out clean ingredients for themselves and wanted to make those ingredients available to everyone. They also saw the need to make plant based living easier and tastier, especially as their family grew.
Our ingredients are high quality and clean. We only sell what we feel good about using in our own everyday lives. We also supply bakeries, restaurants, grocery stores, other brands and customers at home with our ingredients from sources that we trust, including small farms in our home state of Colorado where our company is based. Our products are designed to deliver powerful nutrition and make plant based eating not only easy, but even more delicious and fun. Our hope is that our ingredients and mixes can be used to build healthier lives for all people and animals. We hope that our story inspires you to try something healthy and new!