Our Story

Sometimes we find the most strength in our darkest hour.

This was the case for founder and CEO, Toby Reed, who was moved to change his unhealthy lifestyle when he tragically lost his mother, father, and brother in the course of 3 short years. The most surprising of those losses was his brother, Joe, who passed away at the age of 31 due to his obesity. He was extremely addicted to soda and fast food.

Toby had seen enough. Searching for healthy answers, Toby found adding a blend of Chia seeds to water filled him, but also gave great nutrition he’d been lacking at a low calorie count. He was able to lose 100 pounds and transformed his life inside out. 


With that in mind, we created these drink mixes to be easy, healthier, tasty, affordable options versus other unhealthy snacks and sodas. Our LOVE of CHIA Seeds has drove us to carry the best quality chia around. 

From a personal story of tragedy to triumph comes our transformation foundation. We hope to inspire you. Our products are designed to deliver powerful nutrition and taste. They’re affordable and easy to use wherever you go.